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Chaudfontaine

Chaudfontaine

Lead: Emmanuelle SANGOUARD

Rationale

Beez FAST developed a new Chaudfontaine range for Coca-Cola Benelux

The Coca-Cola Company owns Chaudfontaine, Belgian natural mineral water
and was looking for very fast and new sources of growth on this local brand.

Action

Optimized the overall Chaudfontaine brand positioning

Created high potential Chaudfontaine INNOVATION CONCEPTS
based on fundamental new consumer insights

Developed flavoured water FORMULATIONS with R&D department

Briefed and developed high shelf IMPACT PACKAGING DESIGN.

Results

INNOVATION "COUP" INSIDE A BIG COMPANY
The new Chaudfontaine Fusion range developed IN 6 WEEKS from insight & concept generation to final packaging and formulation.

One of the best rotating variants in the flavoured water shelf in 2016

2 new additional variants launched in 2017 and 2 additional variants in 2018.

Chaudfontaine
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