The Coca-Cola Company wants to grow the mineral water business Chaudfontaine in Belgium.
The objective is to recruit new & younger consumers to the Chaudfontaine brand franchise.
I Identified winning consumer insights on the mineral water market to strongly engage the younger target group
Optimized the total Chaudfontaine brand positioning
Created high potential Chaudfontaine Fusion ( innovation) concepts
Developed Fusion (flavoured mineral water) formulations in line with selected concept with R&D department
Created high shelf impact packaging design.
New Chaudfontaine Fusion range launched in Belgium in May 2016