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Business Turnaround

Business Turnaround

Lead: Luuk REIJNDERS

Rationale

Beez transformed a branded business into healthy SUSTAINABLE BUSINESS with limited investments.

Duc d’O, family company since 1983, is in bad financial shape since 2010
Mixed private label and branded business

Action

Developed and executed BUSINESS TRANSFORMATION STRATEGY
with game-changing brand re-launch, strong price increases, massive assortment rationalisation, offices closures / openings and focus on profitable markets segments

Recruited and coached high level sales managers, brand managers in Belgium, France, Germany and Singapore to deliver challenging BUSINESS TURNAROUND

ACCELERATED GROWTH of high margin global travel retail business with new customers like Heinemann, Dubai Duty Free, DFS, WDFG

Results

> Drove EBITDA from -3% in 2011 to +7% in 2015 on total branded customer portfolio.

Business Turnaround
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