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Duc d'O

Duc d'O

Lead: Luuk REIJNDERS

Rationale

Duc d’O family company since 1983 since 2010 in difficult
financial shape.
Taken over by Gudrun Chocolate group in May 2011
Mixed private label and branded business.

Business transformation :
Transform branded business into a sustainable business with limited investments

Action

Developed and executed business transformation strategy with game changing brand re-launch, strong price increases, massive assortment rationalisation, offices closures / openings and focus on profitable markets segments.
Recruited and coached high level sales managers, brand managers in Belgium, France, Germany and Singapore to deliver challenging business turnaround.
Accelerated growth of high margin global travel retail business with new customers like Heinemann, Dubai Duty Free, DFS, WDFG.

Results

Improved EBITDA from negative in 2011 into positive in 2015

Duc d'O
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