Beez creates a brand based on a product recipe IN LESS THAN 6 MONTHS.
DANONE identified strained yoghurt as a new growth opportunity globally and wanted to localise it in less than 6 months.
Segmented the dairy market to identify the MOST VALUABLE CONSUMER target group for this new innovation.
Co-generated CONSUMER INSIGHTS with Oikos scrum team (Danone NL small team and a selection of relevant agencies and experts – total team of 10 people).
Co-created concept and brand positioning.
Briefed brand identity, communication and media plan to relevant agencies.
Followed all communication executions with Danone Oikos brand manager.
From a product recipe to a launch in classic retail in less than 6 months.