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Oikos NL

Oikos NL

Lead: Emmanuelle SANGOUARD

Rationale

Danone is a challenger in The Netherlands.
Lack of growth platform after successes of Actimel and Activia
Danone identified a new growth opportunity globally: strained yoghurt.

Business transformation :
From product innovation to consumer insight driven growth.

Action

Segmented the dairy market to identify the most relevant consumer target group
Generated consumer insights to develop concept and brand positioning
Developed brand identity, communication and media plan with external agencies.
Coached Danone Oikos brand manager on execution of strategy

Results

Initial successful launch with listings at key retail and relevant rotation

Oikos NL
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