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Consumer profiling & Innovation

Consumer profiling & Innovation

Lead: Emmanuelle SANGOUARD

Rationale

Beez creates a brand based on a product recipe IN LESS THAN 6 MONTHS.

DANONE identified strained yoghurt as a new growth opportunity globally and wanted to localise it in less than 6 months.

Action

Segmented the dairy market to identify the MOST VALUABLE CONSUMER target group for this new innovation.

Co-generated CONSUMER INSIGHTS with Oikos scrum team (Danone NL small team and a selection of relevant agencies and experts – total team of 10 people).

Co-created concept and brand positioning.

Briefed brand identity, communication and media plan to relevant agencies.
Followed all communication executions with Danone Oikos brand manager.

Results

From a product recipe to a launch in classic retail in less than 6 months.

Consumer profiling & Innovation
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