Unilever has developped a single-serve tea system (machine + capsules).
Unilever wants to use France as an incubator market.
Unilever is looking for a successful route-to-market.
Defined the key T.O by Lipton consumer target group in France.
Defined the T.O by Lipton consumer decision journey
based on Unilever market research learnings and single-serve coffee market learnings.
Developed a T.O by Lipton route-to-market in France.
Supported the T.O by Lipton team in executing the route-to-market.
Successful launch of T.O by Lipton in september 2015