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T.O by Lipton

T.O by Lipton

Lead: Emmanuelle SANGOUARD

Rationale

Unilever has developped a single-serve tea system (machine + capsules).
Unilever wants to use France as an incubator market.
Unilever is looking for a successful route-to-market.

Action

Defined the key T.O by Lipton consumer target group in France.
Defined the T.O by Lipton consumer decision journey
based on Unilever market research learnings and single-serve coffee market learnings.
Developed a T.O by Lipton route-to-market in France.
Supported the T.O by Lipton team in executing the route-to-market.

Results

Successful launch of T.O by Lipton in september 2015

T.O by Lipton
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