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Business Turnaround

Business Turnaround

Lead: Xavier DE BREUCKER

Rationale

Switzerland Cheese Marketing is responsible to develop the Swiss cheese sales
both in volume and value in the Benelux.

Beez turned the stagnating Swiss Cheese business around.

Action

Ran a market research
to understand the cheeses customer journey, usage and attitudes

Decided a multi-channel approach, leading to a change of distribution priorities.

Established strong collaboration with chefs in order to build a premium image.

Changed packaging to improve impact and consistency
thru all the varieties and to align with Swiss strict requirements.

Monitored daily all the marketing activities and reported monthly to Swiss HQ

Results

> 7 years of continuous growth after years of stagnation

> Swiss Cheese penetration +55% in the North of Belgium

> Positive feedback (and proudness) from the Swiss cheese Producers.

Business Turnaround
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