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Business-Model innovations

Business-Model innovations

Lead: Emmanuelle SANGOUARD


Beez supported an entrepreneur
to BUILD A PROFITABLE E-BUSINESS in less than 3 years.

Tolga Aksoyek, our client, owns a successful hand-made saddlery business in Belgium under the Tolga company name.


Identified key areas of business potential
and developed a business model that drives profitability quickly.

Defined potential target group and consumer persona.

Defined horse riders value proposition and brand identity.

Defined online & offline route-to-market in Germany, The Netherlands, Belgium & France based on consumer key touchpoints.

Developed online & offline communication to support e-shop launch in 2013.


> Ikonic delivered profit in 2015.

Business-Model innovations
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