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Ikonic Saddlery

Ikonic Saddlery

Lead: Emmanuelle SANGOUARD

Rationale

Tolga Aksoyek our client owns a successful hand-made saddlery business in Belgium since 2006 under the Tolga company name
His ambition is to build a European business through offering best value online to riders alongside the existing Tolga business.

Action

Understand business drivers and riders attitudes, habits and purchase drivers around horse equipments
Assessed business potential in Europe and defined business plan
Defined horse riders value proposition and brand identity
Defined online & offline route-to-market in Germany, The Netherlands, Belgium & France
Developed online & offline communication to support webshop launch in 2013.

Results

Ikonic achieved their business growth targets in 2014

Ikonic Saddlery
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