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Häagen Dazs

Häagen Dazs

Lead: Emmanuelle SANGOUARD

Rationale

Rationale :
General Mills Belgium wants to achieve profitable growth with the Häagen-Dazs brand in fiscal year 2016.
Their objective is to define brand strategy in Belgium, including innovation strategy and communication strategies.

Action

Action :
Häagen-Dazs brand desk research from various sources translated into brand strategic plan.
We organized and animated a strategic workshop with General Mills senior executives
Then we defined the 2016 Belgian brand plan: innovation plan, communication & activation plan.

Results

Results :
Launch of ice cream sticks new range
A success beyond forecasts

Häagen Dazs
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