Logo We Are Beez
Start-Up

Start-Up

Lead: Emmanuelle SANGOUARD

Rationale

Beez supported a private label producer
to DISRUPT HIS SALES CHANNELS.

Intersourcing provides beauty and diet products
to TV-shopping channels across the world.

Action

Identified company purpose and values
Analysed and built the company SWOT
Cristalised the company BUSINESS MODEL
Defined the CONSUMER TARGET GROUP and persona

Developed concepts, brand positioning and product range
with Intersourcing small team
Supervised brand identity and packaging with internal graphic designer.

Results

Tailor-made brand and range presented to QVC France.

Start-Up
Small Screen
Or check the smartphone version