Beez supported a private label producer
to DISRUPT HIS SALES CHANNELS.
Intersourcing provides beauty and diet products
to TV-shopping channels across the world.
Identified company purpose and values
Analysed and built the company SWOT
Cristalised the company BUSINESS MODEL
Defined the CONSUMER TARGET GROUP and persona
Developed concepts, brand positioning and product range
with Intersourcing small team
Supervised brand identity and packaging with internal graphic designer.
Tailor-made brand and range presented to QVC France.