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Balade

Balade

Lead: Emmanuelle SANGOUARD

Rationale

While migrating Gervais buttermilk to Balade, Corman wanted to launch a new buttermilk beverage range under its Balade brand.

BEEZ CREATES A NEW CONCEPT IN LESS THAN 3 MONTHS.

Action

Desk research to build Corman expertise on the buttermilk market segment:
identified category drivers, key success factors and route-to-market.

Generated consumer insights.
- co-created concepts with Corman small marketing and R&D teams, Beez, health & nutrition claims expert, copy
& market reasearch expert with extended dairy consumers experience.
- worked in loops with consumers (2 rounds of qualitative groups with re-work on concepts and packaging routes in between).
Corman takes it from here with own marketing team.

Results

> From brief to final tested concepts in 2 months and a half.

Balade
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