Before merging, the leader Euromut-PartenaMut wanted to boost client acquisition
Beez worked thru silo’s to build a new and competitive ACQUISITION FUNNEL.
Made company Value Propositions MORE INSIGHTFUL & COMPETITIVE
- More specific consumer target group and persona
- Market environment scanning
Put together a cross-functional team in order to set up
the client acquisition campaign across the organisation silo’s.
Briefed a new agency to align consumer touch points with the acquisition plan
Set up a monitored CLIENT ACQUISITION FUNNEL with defined KPI’s.
Company clients database grew with +6% in one year (-3% before new strategy)
The client acquisition campaign delivered on top new clients.