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Digital Consumer Acquisition

Digital Consumer Acquisition

Lead: Xavier DE BREUCKER

Rationale

Before merging, the leader Euromut-PartenaMut wanted to boost client acquisition

Beez worked thru silo’s to build a new and competitive ACQUISITION FUNNEL.

Action

Made company Value Propositions MORE INSIGHTFUL & COMPETITIVE
based on:
- More specific consumer target group and persona
- Market environment scanning

Put together a cross-functional team in order to set up
the client acquisition campaign across the organisation silo’s.

Briefed a new agency to align consumer touch points with the acquisition plan

Set up a monitored CLIENT ACQUISITION FUNNEL with defined KPI’s.

Results

Company clients database grew with +6% in one year (-3% before new strategy)

The client acquisition campaign delivered on top new clients.

Digital Consumer Acquisition
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