Beez Transformed VanReusel into an INNOVATIVE COMPANY.
Vanreusel is active in the market of frozen meat snacks with a strong focus on the out of home market in Belgium and Netherlands.
Set-up strategic corporate framework.
COMMERCIAL STRUCTURE OPTIMISATION through separation in business units, new hires, clear roles and responsibilities and installation of a marketing department
Installed INSIGHTS-BASED INNOVATION PROCESS
with funnel and stage gate process
Developed and progressed INNOVATIVE CONCEPTS, as well as launch plan and promotional activities
Developed and implemented a 4-pillar preferred supplier program
to drive preference with key clients
Aligned and STRONGER COMMERCIAL ORGANISATION
with integrated marketing department on management team level.
Full and strong NEW PRODUCTS PIPELINE
with 2 new products ready to launch and 3 more in end development phase
Corporate framework with:
- clear strategic priorities,
- governance model and key,
- projects well underway
Winner of 2 International TASTE & QUALITY AWARDS
on key products (first in frozen meat snacks).