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Innovations creation and strategy

Innovations creation and strategy

Lead: Luuk REIJNDERS

Rationale

Beez Transformed VanReusel into an INNOVATIVE COMPANY.

Vanreusel is active in the market of frozen meat snacks with a strong focus on the out of home market in Belgium and Netherlands.

Action

Set-up strategic corporate framework.
COMMERCIAL STRUCTURE OPTIMISATION through separation in business units, new hires, clear roles and responsibilities and installation of a marketing department

Installed INSIGHTS-BASED INNOVATION PROCESS
with funnel and stage gate process

Developed and progressed INNOVATIVE CONCEPTS, as well as launch plan and promotional activities

Developed and implemented a 4-pillar preferred supplier program
to drive preference with key clients

Results

Aligned and STRONGER COMMERCIAL ORGANISATION
with integrated marketing department on management team level.

Full and strong NEW PRODUCTS PIPELINE
with 2 new products ready to launch and 3 more in end development phase

Corporate framework with:
- clear strategic priorities,
- governance model and key,
- projects well underway

Winner of 2 International TASTE & QUALITY AWARDS
on key products (first in frozen meat snacks).

Innovations creation and strategy
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