Beez supported ABInBev to develop Cubanisto
brand positioning and communication.
ABInBev has just launched a new brand, Cubanisto
in the UK and in France in April 2014.
Identified fundamental CONSUMER INSIGHTS on which to base new business.
Co-created the international Cubanisto consumer TARGET GROUP, brand POSITIONING & visual IDENTITY
with ABinBev local and global teams, design and communication agencies
as well as external experts invited by Beez to join the workshops.
Developed insight-based and consumer-based Cubanisto high-impact and super segmented COMMUNICATION PLATFORM (outdoor, online campaign and print).
Successful launch of Cubanisto in key countries
Achieved launch KPI’s in France and the UK