ABInBev has just launched a new brand Cubanisto in the UK and in France in April 2014.
The Cubanisto brand communication needs to be developed.
No brand identity or brand strategy defined
Business transformation :
From introducing new products to launching new brands
Understood business drivers and consumer attitudes, habits and purchase drivers around beer and alcoholic drinks.
Constructed international Cubanisto consumer target group, brand positioning & visual identity
Developed Cubanisto communication materials to support the launch in France with the French marketing team (outdoor, online bannering campaign and print).
Successful launch of Cubanisto in key countries
Achieved launch KPI’s in France and the UK