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Cubanisto

Cubanisto

Lead: Emmanuelle SANGOUARD

Rationale


ABInBev has just launched a new brand Cubanisto in the UK and in France in April 2014.
The Cubanisto brand communication needs to be developed.
No brand identity or brand strategy defined

Business transformation :
From introducing new products to launching new brands

Action


Understood business drivers and consumer attitudes, habits and purchase drivers around beer and alcoholic drinks.
Constructed international Cubanisto consumer target group, brand positioning & visual identity
Developed Cubanisto communication materials to support the launch in France with the French marketing team (outdoor, online bannering campaign and print).

Results

Results :
Successful launch of Cubanisto in key countries
Achieved launch KPI’s in France and the UK

Cubanisto
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