Alpro-Danone was looking for ways to innovate much quicker and in a more disruptive way.
Beez developed disruptive innovations in a lean & agile way for Alpro-Danone.
Beez operated in a stand-alone start-up set-up for 6 months applying a lean & agile consumer-centric process
Beez reframing unveiled new consumer and business insights
Developed formulations and packaging prototypes with R&D external partner
Developed brand value proposition and product value proposition
14 different value propositions generated after first hackathon
Developed new brand value proposition and 3 different bases (formulations) in 3 different flavours tested with consumers in London in less than 3 months.
Developed brand logo and packaging design with a design agency in 8 weeks