Logo We Are Beez
Design-Thinking Innovation

Design-Thinking Innovation

Lead: Emmanuelle SANGOUARD

Rationale

Alpro-Danone was looking for ways to innovate much quicker and in a more disruptive way.

Beez developed disruptive innovations in a lean & agile way for Alpro-Danone.

Action

Beez operated in a stand-alone start-up set-up for 6 months applying a lean & agile consumer-centric process

Beez reframing unveiled new consumer and business insights

Developed formulations and packaging prototypes with R&D external partner

Developed brand value proposition and product value proposition

Results

14 different value propositions generated after first hackathon

Developed new brand value proposition and 3 different bases (formulations) in 3 different flavours tested with consumers in London in less than 3 months.

Developed brand logo and packaging design with a design agency in 8 weeks

Design-Thinking Innovation
Small Screen
Or check the smartphone version